In Iraq, the construction industry faces severe environmental challenges, primarily extreme summer temperatures exceeding 50°C and high concentrations of atmospheric dust. These conditions demand materials like mineral fiber board that offer superior thermal resistance to reduce the load on HVAC systems.
The current market is shifting from traditional plaster and heavy concrete ceilings toward lightweight, modular systems. There is a growing demand for materials that can withstand humidity fluctuations in southern regions like Basra while maintaining structural stability in the dry heat of Baghdad.
Furthermore, the push for rapid urban reconstruction has accelerated the adoption of pvc gypsum board due to its moisture resistance and quick installation capabilities, which are essential for the country's fast-paced infrastructure projects.




